Sujets :
Danse - Esthétique
Expression corporelle
Relation de l'artiste avec le public
Arts - Marketing

Dépouillement du document :
Acknowledgements
List of Illustrations
Abstract
Introduction
Background
Closing
Chapter One: An Experience with Conceptual Dance
Chapter Two: Gesture & Emotion as Language
Experience and Kinetic Empathy
Language and Prosody
Emotion and Physical Connection
Chapter Three: A Look at the Marketing of Concert Dance
Photo Marketing
Video Marketing
Chapter Four: What Sports and Music do Differently
Sports
Music
Chapter Five: Concert Dance in Media: Re-Designs
What is Working
Conclusion
Bibliography

Résumé :
Traditional concert dance marketing strategies tend to rely exclusively on the use of abstracted body language to transmit meaning from digital and stage presentations to the eyes of viewers. These images can be highly attractive to dance audience and fellow artists who follow and relate to this genre of performance, but are typically beyond the reach and interest of most non-dance spectators. This research investigates how the study of sports and music marketing strategies, in relation to how they connect to their respective audiences, may give new insights and directions in how concert dance advertising plans can incorporate more emotional and relatable content to non-dance spectators who do not have the same sensibility and history with abstract physical language. By embracing more well-rounded and balanced approaches to promotion such as those currently being put forth by the sport and music sectors, the concert dance industry can help infuse their dance marketing efforts with a fresh jolt of personal engagement, encouraging the general public to see
concert dance as a viable form of entertainment and art that can have relevance and value to their lives. [editor summary]

Collection : Bibliothèque de l'École nationale de cirque

Localisation : Études, rapports et articles de périodiques

Cote : 381.457 F811a 2016

• Ex. 1 — disponible