Documents 

This book starts from a comparative analysis on theatre management in order to reflect and propose on models and strategies of intervention applicable to all types of cultural venues. Strategies should be adapted to the reality and possibilities of each sectoral and territorial context. Managing cultural organisations is presented as the synthesis of three complementary projects: the artistic proposal, the production project and the strategy for community territorial development. In the second part of the book, these three projects engage in dialogue with traditional management strategies: human resources, funding and costs, marketing and communication, material resources and services, as well as evaluation models. The work is nourished by the professional and academic experience of the authors, complemented with a number of professionals’ quotes from different Latin countries, both of America and Europe. In the foreword, Milena Dragićević Šešić, UNESCO Chair in cultural policy and management and former rector of the University of Arts of Belgrade, situates the Latin experience in the international context. She claims the need to take into account different perspectives, beyond the Anglophone literature, that enable to manage artistic production and presentation from a local viewpoint while considering the wealth of experiences and existing management models at the international level. The result is a thought-provoking book, stemming from a holistic approach which takes the shape of a systematic and scalable proposal incorporating several diagrams. It contributes to a rich in nuances conceptual reflection, in dialogue with the referents of strategic management, cultural economics and cultural policy.