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People’s attention is oriented towards faces, but the extent to which these social attention effects are under top down control is more ambiguous. Our first aim was to measure and compare, in real life and in the lab, people’s top-down control over overt and covert shifts in reflexive social attention to the face of another. We employed a magic trick in which the magician used social cues (i.e. asking a question whilst establishing eye contact) to misdirect attention towards his face, and thus preventing participants from noticing a visible colour change to a playing card. Our results show that overall people spend more time looking at the magician’s face when he is seen on video than in reality. Additionally, although most participants looked at the magician’s face when misdirected, this tendency to look at the face was modulated by instruction (i.e., “keep your attention on the cards”), and therefore, by top down control. Moreover, while the card’s colour change was fully visible, the majority of participants failed to notice the change, and critically, change detection (our measure of covert attention) was not affected by where people looked (overt attention). We conclude that there is a tendency to shift overt and covert attention reflexively to faces, but that people exert more top down control over this overt shift in attention. These finding are discussed within a new framework that focuses on the role of eye movements as an attentional process as well as a form of non-verbal communication.