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Dan Rice had many lives. He was a pig presenter, a strongman, a lecturer, and a comic singer, all before joining the dazzling world of the circus. In 1855, he created Dan Rice's Great Show. Labeling himself the "Great American Humorist," he toured the country and spoke out on issues of the day before large crowds. Swept up in a new cult of celebrity, he rose to become one of the most famous—and infamous—men in America. He even ran for president. So why have so few people ever heard of Dan Rice? Propelled by an urge toward "refinement," American amusements began to stratify in the mid-19th century. The raucous antebellum jumble of performers, audiences, and forms split along a new performance hierarchy of high and low. Circus, though still vastly popular, became seen as lowbrow. In that changed world, Rice's aggressive humor and robust connection with a noisy, participatory audience became seen as crude—and worse—a civic threat. [editor summary]

At the turn of the 20th century, scores of circuses crisscrossed America. In many towns, Circus Day was a major holiday, right behind Christmas and Fourth of July. Schools and businesses closed as the populace flocked to the circus street parade and, later, to the circus grounds. Their anticipation had been fueled weeks beforehand by the circus's advance squads of billposters, who covered walls and fences for miles around with brilliantly colored, boldly bombastic posters advertising the season's feature attractions...