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Cluster is a crucial concept for developing industries, including cultural and creative industries (CCI). Cluster concept, which is heavily based on economic geography, is widely used to explain the drive behind CCI development, neglecting the social aspects of creative talents working in the CCI. This study integrates the social aspects to the cluster theory to explain the key drivers to CCI development from social capital perspective. Taking the case of Mongolian circus industry, this study proposes that CCI development is not only dependent on a predetermined cluster; the social aspects of creative talents, as the active contributors of CCI development, aid significantly to the industries development, hence should not be neglected. [editor summary]