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The Social Circus project (2009 to 2011) developing social circus activity in Finland. The Social Circus project organised successful initiatives for social circus activity in different parts of Finland. However, more efforts were still needed to establish the activity because it became challenging to find financing to support the circus activity. The Effective Circus project was developed to answer this need. The main objective of the project was to provide the circus organisations with the tools for demonstrating the wellbeing effects of their activity thus increasing the funding opportunities and employment in the field. Another important objective was to increase dialogue between the municipalities and the circuses and to productize and mainstream existing wellbeing services in working seminars organised for the municipalities and circus actors.[editor summary]