Sujets :
Danse - Esthétique
Expression corporelle
Relation de l'artiste avec le public
Arts - Marketing

Dépouillement du document :
Acknowledgements................................. i
List of Illustrations............................................ iii
Abstract.......................................................... v
Introduction.................................................. 1
Background.......................................... 17
Closing ........................................................ 15
Chapter One: An Experience with Conceptual Dance……….............................. 20
Chapter Two: Gesture & Emotion as Language................................................... 28
Experience and Kinetic Empathy........................................... 30
Language and Prosody.............................................. 36
Emotion and Physical Connection.......................................... 40
Chapter Three: A Look at the Marketing of Concert Dance…………………... 50
Photo Marketing...................................................... 58
Video Marketing............................................ 62
Chapter Four: What Sports and Music do Differently......................................... 74
Sports......................................................... 75
Music.............................................. 82
Chapter Five: Concert Dance in Media: Re-Designs............................................ 90
What is Working................................ 96
Conclusion...................................... 101
Bibliography............................................. 111

Résumé :
Traditional concert dance marketing strategies tend to rely exclusively on the use of
abstracted body language to transmit meaning from digital and stage presentations to
the eyes of viewers. These images can be highly attractive to dance audience and
fellow artists who follow and relate to this genre of performance, but are typically
beyond the reach and interest of most non-dance spectators. This research investigates
how the study of sports and music marketing strategies, in relation to how they
connect to their respective audiences, may give new insights and directions in how
concert dance advertising plans can incorporate more emotional and relatable content
to non-dance spectators who do not have the same sensibility and history with
abstract physical language. By embracing more well-rounded and balanced
approaches to promotion such as those currently being put forth by the sport and
music sectors, the concert dance industry can help infuse their dance marketing
efforts with a fresh jolt of personal engagement, encouraging the general public to see
concert dance as a viable form of entertainment and art that can have relevance and
value to their lives. [editor summary]

Collection : Bibliothèque de l'École nationale de cirque

Localisation : Études, rapports et articles de périodiques

Cote : 381.457 F811a 2016

• Ex. 1 — disponible